Why AI Matters Now More Than Ever
For years, business owners in West Texas have heard about AI but often treated it like a future problem. That mindset worked—until 2024–2025.
The speed of AI development has outpaced expectations, and companies across Lubbock, Amarillo, Midland, and the broader West Texas region are facing a simple reality:
You will either integrate AI into operations…
or compete against those who have.
AI is no longer a big-tech luxury. It's a local business tool.